What does the term chick flick mean to you? Are you into chick flicks? What have chick flicks done for the film industry? Have chick flicks always been called chick flicks? When I think of a chick flick I think of a movie I can see with all my girlfriends on a Girl’s Night In. I think of a movie starring a young attractive actress who meets the love her life only to be heartbroken but soon rescued by another guy she never thought she would fall for.
Chick Flicks are usually released around a holiday we all either love or hate. No, not Tax Day. It is actually Valentine's Day, the so called holiday invented by Corporate America. Despite the time of release, Chick Flicks targeted to young females who can relate to the life of the featured protagonist. As mentioned before there is always a protagonist who leads by example. She usually falls in love, becomes a successful individual or overcomes a great struggle. In many ways this featured hopeful gives aspirations for the millions of female viewers sitting in uncomfortable movie chairs eating old popcorn that has too much butter.
Prior to the creation of the name Chick Flick, these movies were called women pictures. Of the original women pictures to kick of the Chick Flick genre of today, one of the ultimate favorites is Breakfast at Tiffany’s. This movie has a few key elements of Chick Flicks including need for companionship and a happy ending. As time progressed women pictures revolutionized into Chick Flicks with the same elements and some additions like feminism and modern morals.
Even more recently films like Twilight and Sex in the City, have evolved the genre Chick Flick into what The Associated Press calls big box-office girl-power flick. According to Fandango.com, Twilight: Saga Eclipse made a whopping 161 million during its first weekend release in the summer of 2010. Sex in the City made $55.7 million during its opening weekend. It is no doubt that Chick Flicks success will continue to progress.
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